Because it's such a powerful feedback platform, 20/20 Insight GOLD can open doors for you with all your clients. And combining this technology with the Train-to-Ingrain model enables you to make a lasting impact on behavior in the workplace.

Train-to-Ingrain is a new framework for training and development that actually achieves permanent, measurable improvements in performance that have a positive impact on business results. Most organizations desperately want this return on their investment, a goal that has eluded them for decades.

When decision-makers learn about the commonsense Train-to-Ingrain approach, they respond with keen interest. And they discover that 20/20 Insight GOLD is an indispensable tool in the process. Linking 20/20 Insight to this crying need has the potential to dramatically increase your business.

Watch these two multi-media presentations to learn how you can use 20/20 Insight to:

• Measure improvements in individual performance after training
  
  
• Calculate the dollar return on an organization's investment in training

Neuroscience tell us that changing work habits involves the growing of new dendrites to reconnect brain cells into new pathways that enable new skills and behavior patterns. This physical connecting-up process takes time. A substantial amount of practical application and reinforcement is needed, which almost never happens in the traditional approach to training and development.

Train-to-Ingrain involves a combination of initiatives, but it isn’t a rigid system. There are two core imperatives:

Integrating assessment and training with enough follow-up reinforcement so that newly learned skills and practices are permanently ingrained as improved individual performance. Involving direct managers as workplace performance coaches of their subordinate team members throughout this ongoing assessment, training and reinforcement process.

With a customized Train-to-Ingrain approach, training can actually ingrain skills, change behavior, and improve performance—permanently. It works with an organization’s in-house training, your proprietary programs, or off-the-shelf products.

Bottom-line results for you: More consulting, more training, more use of 20/20 Insight and Vital Learning modules, more success stories. Train-to-Ingrain is a compelling concept that works, and it can help you grow your business.

To learn how to introduce this concept to your clients, we recommend that you:

• Read the October issue of ASTD's Infoline by Dennis E. Coates, Ph.D., "Enhance the Transfer of Training."

• Check out the Marketing Tools that we've created to help you educate clients about your services and Train-to-Ingrain.
  
  
• If you have questions about how this approach can work for you with your clients, contact Meredith Bell, President of Performance Support Systems.