Here you'll find many different kinds of resources you can use with clients to help them understand the benefits of 20/20 Insight GOLD and the Train-to-Ingrain process.
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20/20 Insight GOLD Tools
Use these resources to show how you use this powerful feedback technology with clients for all types of surveys. |
INFORMATION ABOUT YOUR SERVICES
8-page Promotional Booklet - Explains why your clients should select your firm when they're looking for a company to provide survey administration services. Feel free to customize the booklet in any way you'd like:
- Add your logo and contact information on the cover
- Delete details you'd prefer not to include, such as the specific reporting capabilities
- Add additional information about your firm's experience and capabilities on the last page
One-page Executive Summary - Concise description of the three reasons your client should choose your firm:
- Expert service
- Powerful technology
- Customizable and flexible software
"Use 20/20 Insight As a Branding Tool" - Watch this multi-media presentation (8:15 min.) to learn how the software can help you promote your business and the services you offer.
SAMPLE REPORTS
Use the reports to show the power and flexibility of 20/20 Insight's reporting engine:
- Individual 360 Report - This is a 360-degree feedback report for one subject, Dana Pritchard
- Customer Satisfaction Report - This report focuses on a customer satisfaction survey for Cover to Cover Books, a fictitious bookstore.
- Organizational Climate Report - This report, for a sample company (Advanced Technologies, Inc.), shows the different perspectives between the various departments of the company.
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Train-to-Ingrain Tools
Use these resources when you want clients to understand the concepts involved with implementing the Train-to-Ingrain approach to learning and development. |
PUBLICATIONS
The following articles make the case for Train-to-Ingrain.
- "Enhance the Transfer of Training," the October 2007 issue of ASTD's Infoline by Dennis E. Coates, Ph.D. (16-page booklet, PDF)
- "When Training Fails...And What You Can Do About It" (11 pages, Word or PDF)
- "The First Three Steps Are Easy" (7 pages, Word or PDF)
ONE-PAGE FACT SHEETS
Give these away at trade shows, leave with your client after an appointment, or include in an email message. Add your contact information at the bottom of the page.
“Three Reasons Why Most Training DOES NOT Change Behavior or Improve Performance.” (3-statement teaser - Word)
“Developmental Programs That Achieve Permanent Changes in Behavior and Improve Workplace Performance” (3-question teaser - Word)
POWERPOINT PRESENTATIONS
When you want your audience to focus on leadership training: "The Learning Brain and Changing Leader Behavior" (PPT)
When you want your audience to focus on assessment technology or training in general: "The Learning Brain and Changing Behavior" (PPT)
WEB PAGE TEMPLATES
Use text and graphics from either of these pages to create a landing page on your website about Train-to-Ingrain. Each page includes graphics for Train-to-Ingrain, 20/20 Insight and Vital Learning.
“Three Reasons Why Most Training DOES NOT Change Behavior or Improve Performance” (3-statement teaser)
“Developmental Programs That Achieve Permanent Changes in Behavior and Improve Workplace Performance” (3-question teaser)
GRAPHICS
Train-to-Ingrain Logo (full size) or Thumbnail
20/20 Insight GOLD Logo (other sizes available in the PSS Media Kit under Artwork)
OTHER MARKETING RESOURCES
Need Development Questions - Use to stimulate discussion about your client's "pain" caused by training that doesn't achieve desired results.
"The Development of the ASTD Infoline" - Meredith Bell, President of PSS, interviews Denny Coates about his passion and research in the topic of "how to make training stick." This interest led to his writing the October 2007 issue of ASTD Infoline, "Enhance the Transfer of Training."
"The Shocking Secret about Leader Development" - a 5-part audio series in which Denny Coates speaks plainly about why most training programs fail to achieve lasting improvements in performance.
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